Care

If you could start every transaction with this word in mind, you will have a business that is unstoppable. Too often salespeople focus on their commission check unstead of focusing on the best care for that client. This often results in a check at the end, but a less than pleasant experience for the client.

This is how salespeople get their bad name. If you are selling a product, you can try to force that product into people's lives regardless of their need. You make one sale and it ends there.

When you care, you ask questions. You look for a need and then fill it. Create a relationship with that client and focus on how the transaction is going to benefit them. 

In the end they get what they want and you still get paid. The difference is that person is going to tell other people about their good experience with you and you can't buy that kind of advertising!