Human Nature

I recently returned from Charleston to panic and frustration in the city of Murfreesboro, TN. I learned that we had an apparent gas shortage. A pipeline has ruptured, disrupting the supply to Tennessee.

The media said it was only temporary and not to rush out to buy gas and certainly don't panic. So why were there lines to the street with many stations only allowing a certain number of gallons to be purchased? Some stations were out completely.

It's human nature. "If everyone else stays in, I'll get there first and get my gas." Guess what? Everyone is thinking that! I'm not saying it's right or wrong, I'm saying humans are predictable.

Once you can learn how humans behave, you can be successful in business. You can learn how to serve them based on that behavior.